Accountant SEO for CPA firms, tax preparers and bookkeepers
Accountant SEO is a marketing agency for accounting firms. We write the service pages, tend the Maps listing and manage the ads, so that businesses and households in your towns can find the firm for the lines of work the partners want more of.
Each piece of marketing is posted as its own line and ticked against a source: what the partners say the firm offers, the calls counted, the forms received. When the month closes, the column is added up.
Plans renew monthly and stop at any invoice. We take no startup fee and hold nothing for you to sign; Google, Bing and Meta bill ad clicks to your own card.
Monthly fee schedule, five lines
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- Organic Growth Starter
- $495/mo
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- Silver
- $1,495/mo
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- Gold
- $2,495/mo
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- Platinum
- $3,495/mo
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- One ad platform
- $895/mo
Click spend sits outside this sheet, charged to your own card by the ad platform.
Posted line by line
Why the marketing is run like a month-end close
In a firm's own books, a figure counts once it ties to something: a source document, a ticked line, a column that foots. We cut the marketing the same way. A service page is one line. An edit to the Maps listing is another. Each gets posted, checked against what the partners have told us the firm offers, and left alone until the next close.
Someone who types tax preparation near me
or small business accountant near me
is shown a page of firms. Our work is making your firm's entry in that page say what the partners want it to say. We cannot tell you where it will sit, and we do not try to.
Which lines of work to push, how many new engagements the office has room for and which towns to reach are the partners' decisions, and our Accountant SEO search work follows them.
What goes onto the ledger first
- Service pages
One page for each line of work
Tax preparation, bookkeeping, payroll, business advisory and startup and entity work each get a landing page that names the work and the towns where the firm takes it on.
- Maps
A Maps entry that mirrors the website
The Google Business Profile is brought into line with the website, with categories, service area and description telling one story.
- Ads
Ads aimed at chosen lines
Ads on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) point at the work the partners pick, from an ad account the firm owns.
- Month-end sheet
A column that foots
One sheet sets the pages we posted next to the calls and forms logged, so the owner can see what was done and what came in.
Two lines of work, bought together or apart
- Search and Maps
Organic Growth
A firm is found when what it offers, where it works and its Google Business Profile tell one story. We draft the landing pages, clean up the listing and add pieces the partners approve, every month.
The opening entry is $495 a month An entry-level search plan sits apart on the pricing page, drawn around 25 landing pages. Details for the firm itself come later, in a talk with us.
- Ads and clicks
Paid Ads
A paid ad answers one search the firm has chosen to be seen for. We draft the copy, the keyword lists and the call tracking first, then manage the ad account you own, on one platform or on several.
The opening entry is $895 a month The ad plans open with one platform. Clicks sit on their own line of the books, and the platform sends you that invoice.
Lines of work, and who goes looking for them
| Line of work | Who goes looking | Page we post for it |
|---|---|---|
| Tax preparation | Households, self-employed people and small businesses looking for a firm to handle their tax preparation | A landing page naming the work, the towns served and the way to reach the front desk |
| Bookkeeping | Small-business owners who want a firm to keep their books | A page describing how the firm takes on a new bookkeeping client, with no rates and no client details |
| Payroll | Employers with a small team who want a firm to run payroll for them | A page for payroll work that sits apart from the bookkeeping page |
| Business advisory | Owners and partners who want to talk their business over with an accounting firm | A page written from the partners' own description of the advisory work |
| Startup and entity work | People starting a business who are looking for a firm to talk to | A page that says what the firm offers to new businesses and where to reach it |
Three beliefs we hear from firm owners
Said at the partners meetingMarketing for an accounting firm has to make big promises to work.
What the ledger showsA page can simply say what the firm offers and where it works. We write those statements and the partners approve each one. No promise is added.
Said at the partners meetingOnce the firm website is built, the marketing is done.
What the ledger showsPages, the Maps listing and ads are each posted a month at a time. A website with no further entries is one column that was never footed.
Said at the partners meetingMarketing means handing over client information.
What the ledger showsNone of it is needed. Client names, figures, tax IDs and account numbers never go into a form, an ad, a review reply or a tracking tag.
The calendar belongs to the partners
The firm has stretches when the office has room for more work and stretches when it does not. Those are the partners' inputs: we write more for a line when asked, ease off when asked, and make no claim about how busy any firm is or will be.
Accountant SEO prices sit on the pricing page: four search plans that begin at $495 a month, and three ad plans that begin at $895, with ad spend billed by the platforms and kept off our invoice. Every service is described on its own page under services, and the remaining topics are collected in the Accountant SEO guides.
Questions from partners reading between appointments
Which search plans can the firm choose from?
Four search plans are on offer. The entry plan starts at $495 a month and is built around 25 landing pages, with its terms settled in conversation. Silver, Gold and Platinum sit above it and differ in monthly pages and Strategic Content Assets. Gold and Platinum come with a firm website that we build and host.
Who decides what a page says about the firm?
The owner. We draft and the partners read; no page goes up until it is approved. The rules on how an accounting firm may advertise, along with each platform's own rules for financial-services ads, are the owner's reading too.
What happens to client names and figures?
They stay out. The firm keeps them off the contact form and out of every ad, every review reply and every tracking tag, and we build on that footing. The form asks for a name, an email, a phone number and a message, and nothing more.
How does a plan come to a close?
Plans are posted a month at a time. Tell us before the month closes and the next entry is not made. No startup fee is charged, and no paper is signed.
Whose card carries the ad clicks?
The firm's own. Google, Bing and Meta bill their clicks to the card on the firm's account, apart from our monthly fee. The paid ads page walks through the ad work line by line.
Open a ledger for the firm
Tell us which lines of work the partners want more of, or choose a weekday and a half hour and the CEO rings you then. Leave client names and figures out of the message.
Which lines of work get the first pages?
Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.